Terms of Service
Effective Date: 19 May 2026 · Last Updated: 26 June 2026 · Governed by laws of India · Jurisdiction: Sirsa, Haryana
Welcome to DukanList. These Terms of Service ("Terms") govern your use of dukanlist.com ("Platform") operated by DigiMutual Goals Pvt. Ltd. ("we", "us", "DukanList"). By accessing or using the Platform, you agree to these Terms. If you don't agree, please don't use the Platform.
1. Eligibility
- You must be 18 years or older to register a business or use the Platform.
- Owners must have a valid Indian mobile number for OTP verification.
- You must have legal authority to represent the business you list.
- Businesses must operate from a real physical location in India.
2. The Service
DukanList is a free directory connecting local business owners in India with customers. We are an informational platform — we do not sell products, process payments between users, or transact on behalf of businesses listed.
- For business owners: Free listing, photos, lead tracking, reviews
- For customers: Discovery, reviews, contact (WhatsApp/call/directions)
- For both: Forever free. No paid rankings. No middleman fees.
3. Permitted Use
- Register your own legitimate business with accurate information
- Browse and contact listed business owners for genuine inquiries
- Submit honest reviews based on real experiences
- Report fake/closed/inaccurate listings
- Share business profile links via WhatsApp, social media
4. Prohibited Use
You agree NOT to:
- Create fake or misleading business listings
- Impersonate another business or person
- Submit fake reviews (positive or negative)
- Use the Platform for spam, fraud, or illegal activities
- Copy or scrape Platform data for commercial purposes
- Attempt to bypass verification systems, account security, or our database security controls
- Upload copyrighted content without permission
- Use offensive, discriminatory, or harmful language in listings or reviews
- Solicit personal information from other users outside the contact flow
⚠ Violation consequences: Fake/abusive listings will be banned without notice. Repeated violations may result in IP blocking and legal action. Community flagging system auto-flags suspicious listings (3+ flags from different numbers).
📢 Important — Accuracy of Listing Information:
Business owners are
solely responsible for the accuracy of all information they list (business name, address, phone, hours, services, photos, prices, etc.). Submitting wrong, misleading, or impersonating information is a violation of the
Information Technology Act, 2000 (Section 66D — impersonation) and may attract:
- Immediate account suspension without refund
- Permanent ban from DukanList
- Legal complaint to local cybercrime cell
- Civil liability for damages caused to customers misled by false info
You must update incorrect information within 7 days of becoming aware of it. DukanList is not liable for any harm caused by inaccurate business owner-provided data.
5. Account & Mobile Number
- Your mobile number is your account identifier — keep it secure
- You're responsible for all activity under your mobile/account
- Notify us immediately if your number is lost or compromised
- One business per mobile number (multi-cat allowed for that one business)
6. Content You Provide (User-Generated Content)
6.1 Ownership
You retain full ownership of all content you submit to DukanList — business info, photos, USP text, FAQs, reviews, Pucho Bhai questions and answers, and any other material ("Your Content"). DukanList does not claim ownership of Your Content.
6.2 License You Grant DukanList
By submitting Your Content, you grant DukanList a non-exclusive, royalty-free, worldwide, sublicensable license to host, store, reproduce, modify (for formatting/optimization only — not editorial), distribute, publicly display, and translate Your Content solely for the purpose of operating, improving, and promoting the Platform.
This license continues for as long as Your Content remains on the Platform and survives account closure only to the extent needed for backup, legal, and audit purposes (see Privacy Policy Section 7).
6.3 Your Warranties
You confirm and warrant that Your Content:
- Is true, accurate, and not misleading in any material respect
- Represents only your own business (no impersonation of other businesses, brands, or individuals)
- Does not infringe any third party's intellectual property (copyright, trademark, designs, patents, trade secrets)
- Does not contain illegal, defamatory, obscene, hateful, harassing, or offensive material
- Does not promote violence, discrimination, or illegal activities
- Complies with all applicable Indian laws including the Consumer Protection Act 2019 (no false advertising), the Information Technology Act 2000 (no obscene/offensive content), and the Trade Marks Act 1999 (no unauthorized use of trademarks)
- Is updated promptly when your business details change (address, phone, hours, services)
6.4 DukanList's Intellectual Property
The DukanList brand, logo, design, source code, database structure, AI-generated captions, default category icons, and platform-generated content (e.g., aggregate statistics, trust scores, leaderboards) are the exclusive property of DigiMutual Goals Pvt. Ltd. and protected under Indian and international copyright and trademark laws.
You may not copy, reverse-engineer, scrape, redistribute, or create derivative works of the Platform without prior written consent. Limited fair use (linking, sharing, embedding via official Share buttons) is permitted and encouraged.
6.5 Content Moderation
To maintain a safe and trustworthy environment, DukanList moderates user-generated content as follows:
- Automatic spam filters screen new reviews and Pucho Bhai posts for obvious abuse, duplicates, and prohibited keywords
- Community reporting — any user can tap the 🚩 Report button on a review, question, or answer. Three or more reports from different phone numbers auto-escalate to admin review
- Manual admin review — flagged content is reviewed by our moderation team within 24 hours (most cases sooner). We may remove, edit, or restore content based on these Terms
- Owner replies — business owners can publicly reply to reviews on their listing but cannot delete reviews unilaterally. To dispute a review, owners can WhatsApp us at +91 9541223377 with evidence
- Appeals — if your content is removed, you can appeal by emailing moderation@dukanlist.com within 14 days of removal. We respond within 7 days
- Repeat violations — accounts with multiple policy violations may face temporary or permanent suspension
💡 If your business information changes — for example, you move locations, change phone number, or update services — log into your owner dashboard and update within 7 days. Outdated information harms customer trust and may lead to your listing being de-ranked or removed.
7. Reviews
7.1 General review terms
- Reviews must be honest reflections of actual experiences
- One review per customer per business (phone-hash enforced)
- Review text must be civil — no abuse, defamation, or personal attacks
- Business owners can reply to reviews but cannot delete them
- DukanList may remove reviews that violate these Terms
- Professional listings exception: Reviews are disabled on strict-tier professional listings (Chartered Accountants, Doctors, Advocates, Company Secretaries, Cost Accountants) because their respective regulator's Code of Conduct prohibits soliciting client testimonials. Any review submission against such a listing will be rejected at the server level.
7.5 Professional Listings — Additional Terms
If you register your listing under a regulated professional category, the following additional terms apply alongside (not in place of) the general Terms:
7.5.1 Compliance Mode (Strict Tier)
For listings flagged as strict tier (Chartered Accountant under ICAI; Doctor / Medical practitioner under NMC; Advocate under Bar Council of India; Company Secretary under ICSI; Cost Accountant under ICMAI) the following platform features are automatically disabled and you agree to and accept that:
- No customer reviews, ratings, or star displays
- No promotional badges including "Top Rated", "Featured", or similar
- No paid promotion or boosted placement (we do not sell these to professional listings)
- No promotional USP / marketing copy field (replaced with structured "Areas of Practice")
- No customer-count claims like "1000+ families served" or testimonial-style copy
- Public Q&A submissions are server-blocked on your listing
- Schema.org star-rating snippets are suppressed for Google search results
7.5.2 Compliance Mode (Partial Tier)
For listings flagged as partial tier (Mutual Fund Distributor under AMFI; Stock Broker / Authorized Person under SEBI; Insurance Advisor under IRDAI; Financial Advisor), reviews and ratings remain available but the following apply:
- Mandatory regulatory disclaimer is auto-appended to your public listing
- No "Top Rated" or "Featured" promotional badges
- USP copy must not contain return promises, performance guarantees, or testimonial-style customer counts — DukanList reserves the right to remove non-compliant copy
7.5.3 Membership Verification
- You warrant that your stated membership / registration number is accurate, currently valid, and belongs to you
- You authorise DukanList admin to verify your membership number against the regulator's official public lookup (ICAI Member Tracer, NMC Indian Medical Register, BCI roll, AMFI ARN search, SEBI intermediaries list, IRDAI directory) before activating your listing
- Providing a false membership number is grounds for immediate listing removal, account ban, and possible referral to your regulator
- You agree to update your information promptly if your membership status changes (suspension, lapse, transfer, etc.)
7.5.4 Owner Acknowledgment
By accepting the Professional Listing Compliance Disclaimer at registration (timestamped and recorded), you acknowledge that:
- You are independently bound by your regulator's Code of Conduct, irrespective of how DukanList configures the listing
- DukanList's compliance mode is a platform-side best-effort to honour your regulator's restrictions — it does not constitute legal advice and does not substitute your own compliance obligations
- You will not pressure DukanList to bypass compliance restrictions for your listing (e.g. enable reviews / Featured / promotional USP) — such requests will be refused
- If your regulator's rules change in a way that requires further restrictions, you authorise DukanList to apply them automatically
7.5.5 Limitation Specific to Professional Listings
DukanList is a directory platform, not your professional advisor and not your regulator. We are not responsible for whether your listing as configured satisfies every nuance of your regulator's rules — that responsibility remains yours. If your regulator finds any aspect of your DukanList listing non-compliant, you agree to notify DukanList promptly so we can adjust, but you cannot hold DukanList liable for regulatory action against you arising from your listing.
8. Lead Tracking
When you click "Call", "WhatsApp", "Directions", or "Share" on a business profile, that click is logged anonymously (IP-hashed, deduplicated per day) for the business owner's analytics. We do not share your phone number, IP, or identity with the business owner via lead tracking.
8.5 Mobile App Distribution
DukanList is available as an Android application on the Google Play Store ("App"), published by DigiMutual Goals Pvt. Ltd. The App is a Trusted Web Activity (TWA) wrapper around dukanlist.com — it loads the same content, with the same Terms and Privacy Policy, in a dedicated app shell.
- Same Terms apply: By installing and using the App, you accept these Terms exactly as you would by using the website.
- Updates: Content updates are served from the website automatically (no manual app update needed for routine changes). Major version releases are delivered through the Play Store.
- Permissions: The App requests only Internet access (required), optional Storage (for photo uploads), and optional Notifications (only after you tap "Allow"). It does NOT request camera, microphone, location, contacts, SMS, call logs, or any other sensitive sensor.
- Account deletion: All deletion options described in Section 12 below work identically inside the App. You can also visit dukanlist.com/delete-account without installing the App to start the deletion process.
- No in-app purchases / no ads: The App contains no paid features, no in-app purchases, and no third-party advertising.
- Google Play policies: By distributing through the Play Store, the App is also subject to Google Play Developer Program Policies. If there is any conflict between Google Play policies and these Terms regarding distribution mechanics (e.g., refund processes, content restrictions specific to the Play Store), Google Play's policies prevail for that distribution-specific matter.
DukanList may, in future, also be distributed via Apple App Store or other Android stores. The same Terms and Privacy Policy will continue to apply across all distribution channels.
9. Service Availability
- We aim for 99%+ uptime but don't guarantee uninterrupted service
- Maintenance windows may occur with prior notice
- We're not liable for losses due to downtime or technical issues
10. Disclaimer
DukanList is a directory platform, not a service provider. We:
- Don't verify quality of services rendered by listed businesses
- Aren't responsible for transactions between customers and business owners
- Don't guarantee accuracy of every listing (verification is best-effort)
- Provide reviews as user-generated content, not editorial endorsements
Customers should exercise their own judgment when choosing services. Any contract is solely between the customer and the business — DukanList is not a party.
11. Limitation of Liability
To the maximum extent permitted by Indian law, DukanList, its directors, employees, and partners will not be liable for any indirect, incidental, special, or consequential damages arising from your use of the Platform, including but not limited to lost profits, lost data, or business disruption.
Our total liability for any claim shall not exceed ₹10,000 INR.
11.5 Indemnification
You agree to indemnify, defend, and hold harmless DukanList, DigiMutual Goals Pvt. Ltd., its directors, employees, agents, and partners from and against any third-party claims, demands, losses, damages, costs, expenses (including reasonable legal fees), and liabilities arising out of or related to:
- Your Content submitted to the Platform (text, photos, business information, reviews, replies)
- Your breach of these Terms or any applicable law
- Your violation of any third party's rights (intellectual property, privacy, publicity, or contract)
- Disputes arising from transactions between you and a customer (or vice versa) discovered through the Platform — DukanList is a directory, not a marketplace
- Misrepresentation of your business identity, services, or qualifications
This obligation survives the termination of your account. We will give you prompt notice of any claim and reasonable cooperation in the defense.
12. Termination & Account Deletion
12.1 Termination by You
You can permanently delete your DukanList account at any time, free of charge, directly from within the app:
- Log in → Profile → scroll to bottom → "⚠️ Danger Zone — Account Deletion" → "🗑️ Delete My Account"
- Type
DELETE in the confirmation dialog to proceed
- Your data enters a 30-day grace period during which recovery is possible by writing to us
- After 30 days, all your data is permanently and irreversibly erased (see Privacy Policy Section 5)
Alternatively, you can email privacy@dukanlist.com or WhatsApp +91 9541223377 from your registered mobile to request deletion.
12.2 Termination by DukanList
We may suspend or permanently terminate your access to the Platform without prior notice if:
- You materially breach these Terms or any applicable law
- Your business listing contains fraudulent, illegal, or impersonating content
- You engage in spam, abuse, or harassment toward customers or other users
- You attempt to scrape, hack, or otherwise misuse the Platform
- Required by valid court order or legal request
Where possible, we will give you 7 days to appeal before permanent termination. Appeals can be sent to moderation@dukanlist.com.
12.3 Effect of Termination
- Your business listing is removed from public view within 24 hours
- Customer reviews are retained anonymously in aggregate stats only; specific reviews tied to your business are deleted within 30 days
- Sections 6.2 (license — limited residual), 6.4 (DukanList IP), 11 (liability cap), 11.5 (indemnification), and 14 (governing law) survive termination
- You remain liable for any obligations or violations that arose before termination
13. Changes to Terms
We may update these Terms. Material changes will be announced on the homepage and via email/SMS to registered owners. Continued use after notice constitutes acceptance.
14. Governing Law & Disputes
- These Terms are governed by the laws of India
- Exclusive jurisdiction: Courts of Sirsa, Haryana
- For disputes, please first contact us at legal@dukanlist.com — we aim to resolve amicably
- Online dispute resolution preferred where possible
15. Contact
DigiMutual Goals Pvt. Ltd.
SCO-01, Near IndusInd Bank, Aastha Hospital Street,
Chotala Road, Mandi Dabwali — 125104,
District Sirsa, Haryana, India
Email: legal@dukanlist.com
Phone: +91 95412 23377
📝 By using DukanList, you confirm: you have read, understood, and agreed to these Terms of Service and our
Privacy Policy.